Black Friday search interest still increasing in UK
According to Google, the search interest in Black Friday has only been this high for the past 5 years. Before that, it was high, but not as high as today. The search interest in the UK has since then jumped five fold in one year.
Since 2016 the interest in Black Friday has slowly been rising each year. Merchants are actually having a hard time keeping up with the interest. Many webshops struggle to keep their warehouses running. The big question this year will be: will search interest increase even more, and if so, how much?
This is a very important question for retailers. Alibaba's gross revenue in the first hour of black friday is about 5 billion pounds. UK revenues come nowhere near this number, but where will they go? And will retailers be able to keep up with demand?