We log prices from early November. When Black Friday arrives, you can see which discounts are real and which are the same price as before.
Browse the deals How we checkFor every product we track, the shop with the lowest price on 10 November. Out of 133 products.
Retailers' "was" prices don't always mean much. Our own price log does.
Every day from 8 November we record what each product costs at each UK retailer.
Each Black Friday price is checked against the lowest price we saw in early November.
Real discount, same as before, or pricier than before: shown next to every deal.