Prices last checked 10 November 2026 · We may earn a commission
None of the 15 iPhone prices we track is cheaper than in early November yet. We'll flag real discounts here as soon as prices drop. How we check.
Black Friday deals on SIM-free iPhones from UK retailers, including the iPhone 17, iPhone 17 Pro and Pro Max, iPhone Air, iPhone 16 and iPhone 16e. Each phone is compared with the lowest price we logged for it in early November. We track the phone price only; contract and SIM-only deals are not included.
Discounts on the newest iPhones are often small, so the bigger real cuts tend to be on older or entry-level models. Always compare the same storage size, as that changes the price more than most Black Friday offers.
Check the storage size: the same model can look cheap only because it is the smallest version. Our tables name the storage for each phone, such as the iPhone 17 at 256GB and the iPhone 16e at 128GB, so you compare like with like. Apple itself rarely discounts, so deals usually come from other retailers.
Watch for bundles that add a case, charger or screen protector to justify a higher price, and "was" prices taken from a brief peak. Our verdict compares each deal with the lowest price we logged for it in early November, so a big "saving" against an old list price will not count as a real discount unless the price has genuinely dropped.
If a newer generation has been announced, the previous model can be good value, but only if the price has actually come down. An older iPhone at full price is not a deal. Read how we check prices to see how our verdicts work.
Amazon has not announced its 2026 Black Friday Week yet. Last year it ran from 20 November to 1 December; we'll update this line for iPhones when the 2026 dates are confirmed.
See the saleArgos started its Black Friday sale on 30 October, with up to £300 off selected phones. Items with its price guarantee badge are promised not to drop further before Christmas.
See the saleCurrys' Black Friday sale has been live since 28 October and is reported to run to 1 December. Its price promise matches a cheaper UK retailer on iPhones up to 7 days after you buy.
See the saleJohn Lewis has not confirmed its 2026 Black Friday start date, but tech deals are already live. Apple products are price matched only against Apple's own prices.
See the saleVery's Black Friday sale is live from 2 November to 4 December 2026; iPhone offers come with its Black Friday Price Promise, and Very Pay lets you spread the cost.
See the saleSome are and some are not. We compare every deal with the lowest price we logged for it in the reference week, 8 to 14 November. Deals at least 5% below that price get the "Real discount" label in the tables above; others show as "Same as early Nov" or "Pricier than early Nov", so you can see at a glance which offers are genuine.
Apple rarely cuts its own iPhone prices. In recent years its own Black Friday offers have tended to be gift cards with selected purchases rather than lower prices. Discounts on SIM-free iPhones usually come from other retailers, which is why we compare prices across several UK stores.
Add the SIM-free price to the cost of a SIM-only plan over 24 months and compare that with the total cost of a 24-month contract, including any upfront payment. SIM-free often works out cheaper and lets you switch networks freely, but a contract spreads the cost if you would rather not pay in one go.
It might be, but there is no guarantee. Newer iPhones often see only modest cuts, and some retailers keep them at full price. Check the iPhone 17 row in our table: if it shows a "Real discount" verdict, the price is at least 5% below the lowest price we logged for it in early November.
There is no reliable rule. Some deals run from before Black Friday until Cyber Monday on 30 November {year}, while others change or end within days. If the model and storage size you want already shows a "Real discount" verdict, waiting for a slightly lower price is a gamble.
It depends on the retailer. Many offer extended returns over the festive period, but the terms vary, so check the returns policy on the product page before you buy, especially for a gift. Your legal rights for faulty goods under UK consumer law apply whichever retailer you choose.