Prices last checked 10 November 2026 · We may earn a commission
None of the 15 perfume prices we track is cheaper than in early November yet. We'll flag real discounts here as soon as prices drop. How we check.
Black Friday perfume, aftershave and gift set deals from UK retailers, including Dior Sauvage, Creed Aventus, YSL Libre, Lancôme Idôle, Carolina Herrera Good Girl and Versace Eros. Every deal shows today's price next to the lowest price we logged for the same bottle from 8 to 14 November, so you can see whether the discount is real.
Check the size and strength before you compare. The same scent is often sold as eau de toilette and eau de parfum in several bottle sizes, and a deal on one version does not mean the others are cheaper.
at John Lewis
at Flannels
at John Lewis
We started logging on 10 November. A new point is added every day.
Compare the price per ml, not the bottle price: a 100ml bottle at a modest discount often beats a 30ml bottle at a big one. Check whether it is eau de parfum or eau de toilette, as retailers sometimes discount the weaker version of a popular scent. Dior Sauvage, for example, is sold in several concentrations under the same name, so make sure the listing matches the one you want.
Christmas gift sets usually appear in shops from autumn and popular ones can sell out before December, so if you want a particular set, Black Friday is a sensible time to buy it. Single bottles of well-known scents tend to stay in stock, so there is less pressure to rush. If you are buying for someone else, check the returns policy before you pay: many retailers will not take back perfume once the seal or cellophane has been opened. You can read how we set our reference prices on our how we check prices page.
Amazon has not announced its 2026 Black Friday Week yet. Last year it ran from 20 November to 1 December; we'll update this line for perfume when the 2026 dates are confirmed.
See the saleBoots' Black Friday sale has been live since 28 October, with up to 25% off fragrances. Advantage Card holders also collect points on what they buy.
See the saleBrandAlley has not announced a 2026 Black Friday sale yet. It runs time-limited flash sales, so fragrance offers change often; we'll update this line when Black Friday deals appear.
See the saleJohn Lewis has not confirmed its 2026 Black Friday start date, but 20% off selected fragrance is running now. Its Price Promise matches 25 named retailers, even during Black Friday.
See the saleparfumdreams has not announced its 2026 Black Friday sale yet. Its Singles' Day code CARE14 currently gives 10% off almost all fragrances; we'll update this line when Black Friday starts.
See the salePerfumesClub says its early Black Friday fragrance deals start on 16 November, with the main Black Friday event from 27 November.
See the saleThe Fragrance Shop has an early Black Friday code, EBF20, for 20% off selected fragrances. The main 2026 sale dates are not confirmed yet.
See the saleThe Perfume Shop has not confirmed its 2026 Black Friday dates yet. Last year it ran early Black Friday fragrance offers in November; we'll update this line when the 2026 sale goes live.
See the saleSome are, some are not. We compare every deal with the lowest price we logged for the same bottle in early November, from 8 to 14 November. Look for the "Real discount" label in the tables above, which means the price is at least 5% below that reference. "Same as early Nov" means you could have paid about the same a few weeks ago.
It depends on the scent and the retailer, and there is no reliable rule. We keep logging prices after Black Friday, and this page will show Boxing Day prices against the same early-November reference. If you need a perfume as a Christmas gift, buying on Black Friday removes the risk of it selling out or arriving late.
Work out the price per ml of the perfume in the set and compare it with a single bottle of the same strength. If the extras, such as body lotion or a travel spray, are things you would not use, a bigger single bottle is often better value. Sets make more sense when you want everything in the box.
Black Friday {year} is on Friday 27 November, but many perfume retailers start discounting earlier in the month and keep offers running until Cyber Monday on 30 November. That is why we use 8 to 14 November as our reference week: it lets us show whether a price has actually dropped since then.
Eau de parfum has a higher concentration of perfume oils than eau de toilette, so it usually smells stronger and lasts longer on the skin. It also usually costs more. When you compare deals, make sure both listings are the same concentration and bottle size, otherwise the cheaper price may simply be for the weaker version.
It varies by scent and changes during the sales. One shop may have the lowest price on Dior Sauvage while another is cheapest for YSL Libre. The tables above list each perfume across the retailers we track, with the current price and our verdict, so check the individual bottle rather than picking a shop.