Prices last checked 10 November 2026 · We may earn a commission
None of the 3 Apple Watch prices we track is cheaper than in early November yet. We'll flag real discounts here as soon as prices drop. How we check.
Black Friday Apple Watch deals on the Series 11 in 42mm and 46mm, Apple Watch SE 3, Apple Watch Ultra 3 and Series 10 from UK retailers. Each watch is compared with the lowest price we logged for it in early November, so you can see which offers are real.
Prices change with case size, GPS or Cellular, case material and band, so the same watch can appear at several prices. Older Series models are worth checking: they often look very similar to the newest version and can see bigger real cuts.
Check the case size and whether it is GPS or GPS + Cellular, as these change the price. The SE covers the basics for most people; the Ultra adds a bigger battery and a tougher case. Older Series models at a real discount can be good value.
An Apple Watch only works with an iPhone, so check yours is compatible with the latest watchOS before buying. If you want the watch mainly for fitness and notifications, the SE may be all you need, while the Series adds features such as an always-on display. The Ultra suits hikers, divers and anyone who wants longer battery life.
Watch for common Black Friday traps: older models sold next to the newest one under a similar name, bundles padded with a cheap extra strap, and "was" prices from a short spell at a higher price. Our verdict compares each listing with the lowest price we logged in early November, so a large claimed saving only counts if the price has really dropped.
If a deal on the exact size and connectivity you want shows a "Real discount" verdict, there is little reason to wait. Read how we check prices to see how we check prices.
Amazon has not announced its 2026 Black Friday Week yet. Last year it ran from 20 November to 1 December; we'll update this line for Apple Watch when the dates are confirmed.
See the saleArgos started its Black Friday sale on 30 October, with more deals expected. Apple Watch models with its price guarantee badge are promised not to drop further before Christmas.
See the saleCurrys' Black Friday sale has been live since 28 October and is reported to run to 1 December. Its price promise matches a cheaper UK retailer on Apple Watch up to 7 days after you buy.
See the saleJohn Lewis has not confirmed its 2026 Black Friday start date, but tech deals are already live. Apple products are price matched only against Apple's own prices.
See the saleVery's Black Friday sale is live from 2 November to 4 December 2026, and Apple Watch deals are covered by its Black Friday Price Promise.
See the saleSome are and some are not. We compare every deal with the lowest price we logged for it in the reference week, 8 to 14 November. Deals at least 5% below that price get the "Real discount" label in the tables above; others show as "Same as early Nov" or "Pricier than early Nov", so you can see at a glance which offers are genuine.
GPS models need your iPhone nearby for calls and data; Cellular models work on their own with a mobile plan, which usually adds a monthly cost. If you run, swim or walk without your phone and want to stay reachable, Cellular is worth considering. Otherwise GPS is cheaper and covers most people.
Try both sizes in a shop if you can. The larger case has a bigger screen that is easier to read and type on, while the smaller one suits slimmer wrists and feels lighter. Compare the same size across retailers, as the larger case usually costs more.
It can be, if the price has genuinely dropped. The Series 10 looks very similar to the Series 11, and for everyday fitness tracking and notifications the difference is modest. Compare the two prices for the same case size, and check our verdict to see whether the Series 10 is really cheaper than it was in early November.
There is no reliable rule. Some deals run from before Black Friday until Cyber Monday on 30 November {year}, while others change within days. If the size and model you want already shows a "Real discount" verdict, waiting for a slightly lower price is a gamble.
It depends on the retailer. Many offer extended returns over the festive period, but the terms vary, so check the returns policy before you buy. Choosing the right case size is the most common reason for returns, so check the recipient's wrist size if you can.